It’s called an avalanche. Call it an avalanche. Different things have different names, so that we can tell them apart. I don’t call you, “a Google Homepage of Bad News Articles,” because you are not Google. A rose by any other name may smell just as sweet, but if you tell someone they should take time to smell the pretty butt-holes, you won’t get your point across. Use your words. If you don’t know the right words, you can always look at a dictionary, online or IRL.